What is the meaning of customers’ problem?

Potential difficulties that would customers have using your product

The most significant challenges that they face in relation to your business idea

The negative consumer experiences of your customers

The reason why they would avoid buying your product

Why is it important to validate your business idea?

To acquire some business competences

To generate some revenue before actually launching your business

To feel motivated becoming an entrepreneur

To realize if your business idea can actually work

What is the most important for validating your business idea?

To develop a business model canvas

To create business assumptions and test them with real customers

To put it on paper and make it look nice

To get feedback from family and friends

What is the main benefit of drafting a business model?

You will have a presentation tool to approach your potential customers

You will double the chances of your business’s success

You will be able to see the main logic and the workflow of your business

You will be able to apply for a bank loan

What is the best starting point to draft your business model canvas?

Defining the groups of people or organizations you aim to reach and serve while understanding their needs perfectly

Defining the value your product or service creates for your customers

Defining the ways in which you will generate revenues from your customers

Summarizing the main costs related to your business