What is Branding?

process of creating, spreading and building a brand

overview of exactly what your brand is, and isn´t

the noticeable element of a brand

What does not belong to entry analysis?

branding strategy

briefing

write your slogan

In which stage do we target competition and audience?

competition analysis

logo creation

presentation to „client“

When do we pick our focus and personality?

when we try to understand a brand

when we create a logo

while creating a business model

Identity creation shouldn’t be?

futuristic

like a methaphore

aggregation of all of you