Creating and retaining value for customers: a comprehensive introduction to Marketing for aspiring sport entrepreneurs
What the IPO model?
A theoretical model common to all business for inputs’ processing
An audit framework for budget control
A software for the monitoring of Market concentration
What Market’s demand stands for?
Customers’ willingness to pay a certain amount to purchase a given good / service
Lags and overall mismatches in customers’ satisfaction
The competitive context in which your business operates in
Which type of Marketing leverages on offer’s technical features to drive sales?
Relations marketing
Sales marketing
Product marketing
Which type of Marketing is the best suited for sport industry?
Sales marketing
Product marketing
It depends on the underlie offer
What is the Marketing Mix?
The set of skills and expertise detained by the marketing team
The Ps entrepreneurs / specialist should focus on to outline the Marketing strategy
The overall amount of financial resources needed to implement marketing strategies
